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  • Curly textured hair close up

    How to Support the Burgeoning “Cloud Hair” Trend

    Brands Should Select Ingredients to Harmonize with Consumers’ Individual Hair Journeys The beauty industry has historically lacked diversity — from inadequate shades of foundation to hair products mainly catered to type 1 and type 2 hair. Successful brands can address this by identifying [...]

  • Sugarcane plant on a brown colored background with glassware

    What Is the Bonsucro Difference?

    A version of this post was previously published by Amyris, Aprinnova's joint venture partner.  Sustainability starts at the source — and Aprinnova's feedstock source is sustainably harvested sugarcane, certified by Bonsucro, a global non-profit organization founded by the World Wildlife Fund that [...]

  • 5 Ways Neossance™ Hemisqualane Is Perfect for Formulating Natural Clean Beauty

    It’s the Sustainable Ingredient that Revitalizes the Entire Hair Shaft for Improved Hair Health Consumers are becoming increasingly more aware and critical of what they are putting into and onto their bodies. They want natural ingredients that are intentionally selected without environmental repercussions. [...]

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