Seoul’s 2nd highest building, the Namsan Tower

Our 2019 in-Cosmetics K-beauty Roundup

Aprinnova is attending In-cosmetics Korea on June 26th-28th at the COEX Convention Center Grand Ball Room in Seoul. To get ready, we’ve compiled some of the latest articles about cosmetics and beauty products in Korea. Here are some of our top highlights.

in-cosmetics Korea Gets in the (Innovation) Zone

GCI and Mintel will be teaming up at in-cosmetics Korea to help visitors appreciate the rise of K-beauty and how Korea-inspired products are being embraced around the world. In-cosmetics Korea exhibition director Sarah Gibson noted “This year, the K-Beauty Inspiration Zone will ensure visitors from within the region and beyond leave feeling inspired and more knowledgeable about the opportunities presented by this exciting industry.”

Five Asian Skincare Brands Promoting Clean Beauty for a New Generation of Aware Customers

Asian skincare brands are constantly pushing the envelope with new ingredients, formulations, and trends. But they’ve been a little behind on adapting to the clean beauty movement. This piece explores five brands who are creating innovative products that are toxin-free.

Green is the New Black: Where Does the Green Beauty Movement Stand in APAC?

This piece explores the evolution and challenges of green/clean beauty within Asia. Slowly but surely, Asian consumers are starting to choose products that naturally-derived, cruelty free, or any other number of attributes related to clean beauty.

These Are Going to Be the Biggest K-Beauty Trends in 2019, According to Charlotte Cho

Korean American esthetician, author and entrepreneur Charlotte Cho does a deep dive on important K-beauty trends like new masks, textures, exfoliants, and the rise of vegan products.

K-Beauty: Everything You Wanted to Know About Korean Beauty, Explained

If you’re still new to the world of K-beauty, this Q and A with the founder of Peach & Lily, Alicia Yoon, helps cover the basic definitions, where K-beauty came from, common misconceptions, and why K-beauty has become so popular.

The 34 Best Korean Skin-Care Products That’ll Transform Your Complexion

See what some of the top K-Beauty products recommended by the founders of Glow Recipe, Soko Glam, and Peach & Lily — inspired by Seoul

Squalane Spotlight

Squalane is a Go-to Ingredient in Skin Care, With Growing Prominence in Color Cosmetics

Increase in color cosmetics products with Squalane from 2014 to 2018
Increase in new products with Squalane from 2014 to 2018
New Beauty and Personal Care Product Launches With Squalane in Korea
products with squalane in korea

Source: Mintel, GNDP