Korean Beauty Trends to Get Ready for in-cos Korea 2019
Seoul’s 2nd highest building, the Namsan Tower
Our 2019 in-Cosmetics K-beauty Roundup
Aprinnova is attending In-cosmetics Korea on June 26th-28th at the COEX Convention Center Grand Ball Room in Seoul. To get ready, we’ve compiled some of the latest articles about cosmetics and beauty products in Korea. Here are some of our top highlights.
GCI and Mintel will be teaming up at in-cosmetics Korea to help visitors appreciate the rise of K-beauty and how Korea-inspired products are being embraced around the world. In-cosmetics Korea exhibition director Sarah Gibson noted “This year, the K-Beauty Inspiration Zone will ensure visitors from within the region and beyond leave feeling inspired and more knowledgeable about the opportunities presented by this exciting industry.”
Asian skincare brands are constantly pushing the envelope with new ingredients, formulations, and trends. But they’ve been a little behind on adapting to the clean beauty movement. This piece explores five brands who are creating innovative products that are toxin-free.
This piece explores the evolution and challenges of green/clean beauty within Asia. Slowly but surely, Asian consumers are starting to choose products that naturally-derived, cruelty free, or any other number of attributes related to clean beauty.
If you’re still new to the world of K-beauty, this Q and A with the founder of Peach & Lily, Alicia Yoon, helps cover the basic definitions, where K-beauty came from, common misconceptions, and why K-beauty has become so popular.